If you thought the new players would soon go bust, Indian startups are here to stay!

If someone laughed at your idea of launching a startup and gave you an economic lesson that the Indian startup bubble would burst soon, this is going to come at you rescue.

The startup fad is going to last quite longer as top-level executives are giving fuel to new ventures.

In a poll of randomly selected C-Suite occupiers across companies, it was revealed that as many as six in 10 CXO-level executives in India have invested a portion of their wealth in startups.

The names of the executives have been concealed as the information was revealed on the condition of anonymity as the CXOs don’t want to reveal their personal investments.

The first-of-its-kind poll asked executives from different sectors like banking, finance & insurance, FMCG & retail, manufacturing, technology and consulting.

The survey revealed that 60 out of 100 CXOs had invested sums ranging from a few lakhs to several crores in startups.

As the promoters have a risk of launching a startup, even investors see it as a risk but are undeterred.

As many as 79 CXOs said they would recommend investing in startups to others, with a word of caution.

A formal financial skeleton for such investment has to be evolved and till then executives are investing in startups founded by friends and acquaintances.

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