If you know about Chetak, the scooter brand that made ‘Hamara Bajaj’ a household name, read this!

Bajaj, India’s second largest two-wheeler and three-wheeler company, is aiming to re-enter the country’s scooter market by reintroducing its legendary Chetak on the roads. The report of Chetak returning on streets has resulted in a surge in the shares of Bajaj Auto by 1.2%; on the contrary, TVS Motors registered a fall of 2.5%. The information was revealed in an Economic Times report.

According to the ET report, owing to a lack of a scooter offering, the market share of Bajaj remained less than that of its rival TVS Motors. Experts believe that the Pune-headquartered firm has decided to re-introduce Chetak after analysing the growth aspect of the Indian scooter market. The company has also re-registered its Chetak brand, the business daily stated.

The tagline of Chetak which is ‘Humara Bajaj’ had remained a household name for several years. However the present scenario is different. Currently, Bajaj is struggling because of not changing the business dynamics with the trends of the industry, the ET added. If you remember rightly, it was Bajaj which had brought revolution in the market with its premium bikes like Pulsar.

In February 2015, the motorcycle sales of Bajaj Auto slumped by 21% at 2,16,077 units as against 2,73,323 units in the year-ago period.
If we believe the reports, the new-look Bajaj Chetak could be a gearless machine that can take on the trendy Vespa or similar models in that group. Market experts believe the Humara Bajaj tagline for the scooter might once again bring back the lost fame that Bajaj used to enjoy years ago.