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Google had activated this tool by default. However, it turns out they shut this down automatically for users with more than a thousand followers, according to The Verge.
The Verge noted that Google sent an email out last night to profiles with a large amount of followers explaining that they will only be contacted by people in their circles by default, compared to others who would have to go into their email settings and manually shut this off.
Check out the different emails that Google sent to different account holders. The first one is the message sent to popular profiles.

The Verge
The second image is the email that was sent to everyone else.

The Verge