Trading desk revenue is up at WPP's Xaxis, according to AdExchanger:
Xaxis grew its revenue by 28% during the first quarter, said Pivotal Research Analyst Brian Wieser in a research note. WPP had previously stated the business had 2012 media billings of $270 million and a headcount of 200.
AdExchanger earlier reported that revenue is up at Interpublic's Cadreon desk, too:
First, pushback or no, Cadreon's global annual revenue is substantial – in the realm of $100 million, a source tells AdExchanger. Last year, Cadreon grew about 28% in North America and 150% internationally.
We previously noted that several clients — Procter & Gamble, Ford, Citibank, Unilever, Kimberly-Clark, and AT&T — had pulled their budgets from agency trading desks.
The criticism of agencies is that they buy the web