I went to Macy's floor for millennials and now I have renewed faith in the future of the brand
When I visited the store four months ago, I had mixed feelings about the way Macy's perceived millennials. I thought their execution relied too much on stereotypes about our generation.
Four months later, I decided to come back to see if Macy's made any improvements.
I was way more impressed the second time around, and have a renewed faith in the brand.