Mallory Schlossberg/Business Insider
Abercrombie hasn't completely shed its image.
It was teal blue, and it bore the the brand's name and its "1892" heritage date was embroidered into the shirt.
I wore it with great frequency and pride, particularly because of the hit LFO song "Summer Girls." (Yes, this was the year 1999.) I loved shopping at Abercrombie & Fitch because, for a moment, it made me feel cool.
But over time, I stopped shopping there. The brand's logos were no longer appealing - they didn't represent who I was; it felt like a never ending frat party, and I was the artsy girl on the sidelines. And one can only stomach the wafts of Abercrombie Fierce cologne for so many years before wondering if its affecting her brain cells. Many other shoppers who grew up in the aughts must have felt the same way - sales slid.
But recently, Abercrombie & Fitch made some changes - both on the corporate and design sides. Even fashionable blogger The Man Repeller went so far to say Abercrombie & Fitch was making a comeback! I decided to check it out for myself to see if Abercrombie & Fitch really was, in fact, cool.