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I tried customized hair products from a $110 million beauty startup - here's how it went

Avery Hartmans   

I tried customized hair products from a $110 million beauty startup - here's how it went
Tech1 min read
Function of Beauty

Function of Beauty

Function of Beauty's sets come in five colors.

If you've ever had something made especially for you, you know the feeling of getting it for the first time: It's instantly more special than anything else you own and it's exactly how you want it, no alterations or adjustments needed.

That's the feeling that New York-based startup Function of Beauty is trying to tap into with its line of customized shampoo and conditioner. The company is less than a year old, but it's already generating revenue with its sets of colorful concoctions.

I had to see for myself if custom shampoo and conditioner would change my life (or at least my hair), so I tried them for myself. Here's what it was like:


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