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I tried customized hair products from a $110 million beauty startup - here's how it went

Avery HartmansAug 26, 2024, 15:13 IST

Function of BeautyFunction of Beauty's sets come in five colors.If you've ever had something made especially for you, you know the feeling of getting it for the first time: It's instantly more special than anything else you own and it's exactly how you want it, no alterations or adjustments needed.

That's the feeling that New York-based startup Function of Beauty is trying to tap into with its line of customized shampoo and conditioner. The company is less than a year old, but it's already generating revenue with its sets of colorful concoctions.

I had to see for myself if custom shampoo and conditioner would change my life (or at least my hair), so I tried them for myself. Here's what it was like: