+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

I spent a few minutes with Amazon's new Alexa smart ring, and it feels like it could be the first step toward something bigger

Sep 26, 2019, 19:27 IST

Business Insider/Lisa Eadicicco

Advertisement
  • Amazon's Echo Loop is a smart ring with a button for summoning Alexa.
  • It's one of three new Alexa-enabled wearables the company announced on Wednesday, along with the Echo Buds wireless earbuds and Echo Frames smart glasses.
  • The ring can also buzz to indicate when you have a new smartphone notification.
  • Visit Business Insider's homepage for more stories.

The Amazon Echo may be one of the most popular connected home products, but the company is making a big effort to expand its Echo gadgets beyond our households.

During an event on Wednesday, Amazon unleashed a slew of new Alexa and Echo products, among the most unexpected being a smart ring that can be used to access Alexa.

Read more: From Alexa-powered smart glasses to a serious AirPods competitor: These are the 8 craziest and coolest new gadgets Amazon unveiled in an hours-long event on Wednesday

The smart ring, known as the Echo Loop, is part of Amazon's Day 1 program, meaning it will be available in limited quantities and on an invitation-only basis. During the invitation period, the Echo Loop will be priced at $130.

Advertisement

It's one of two Day 1 products Amazon announced during its big event, the other being a pair of Alexa-enabled smart glasses called Echo Frames.

After trying the Echo Loop for a few minutes, here's a brief look at what it's like to use it.

The Echo Loop has a small button on its underside that can be used to trigger Alexa.

Amazon's Echo Loop looks almost like a normal titanium ring at first glance — albeit bigger and bulkier. But when you take a look at the ring's underside, you'll notice that there's a tiny button for triggering Alexa. After you're done asking Alexa a question or issuing a request, you must hold the ring near your ear to hear its response. This is all possible thanks to the ring's tiny speaker and two microphones.

During my time using the Echo Loop, I pressed the button and spoke into the ring to set a reminder and ask for the weather. It was a bit difficult to hear Alexa's response in such a crowded room, but Amazon's digital helper seemed to respond just as quickly as it would when being used through any other Echo device. Users will be able to control the volume of its voice in the Alexa smartphone app.

Making phone calls through Amazon's smart ring is certainly possible, although I wouldn't recommend doing so for any conversation that takes longer than a few seconds. Because you have to move your hand close to your mouth to speak and then hold it near your ear to listen, I imagine making phone calls through the Loop is uncomfortable.

If you want to do so, you can designate a contact that will be called whenever you double press the action button.

You can also press and hold the button to access whichever virtual helper you normally use on your phone — Siri or the Google Assistant.

But it seems most useful for notifications.

Speaking into ring seems awkward and sounds like something out of a spy film. But I could imagine the Echo Loop being more useful for notifications, similar to Ringly, which, as its name implies, is a ring that lights up and vibrates when you receive smartphone notifications.

Similarly, the Echo Loop emits a haptic sensation when you receive a notification, and the sensation may differ depending on the notification.

You can also set location-based reminders for the Echo Loop, so that it can vibrate to remind you to pick up groceries on the way home from work when you get off the train, for example.

You'll have four sizes to choose from, but just one color.

The Echo Loop is available in just one color: a black titanium finish. It comes in sizes such as small, medium, large, and extra large.

The version I tried was a larger model that was too big to fit comfortably on any of my fingers, but I imagine the small size would be closer to my usual ring size.

Amazon also says the ring is scratch-proof and water resistant, meaning you'll be able to wash your hands while wearing it without worrying. It should last all day on a single charge and comes with a charging case that replenishes its battery in 90 minutes.

It feels like the Echo Loop could be setting the stage for something bigger.

Amazon isn't the first company to release a high-tech ring that can alert you when smartphone notifications come in. But such products haven't really resonated with the public beyond the early adopter crowd.

The Echo Loop feels like a test bed Amazon can use to learn about what customers really want out of an Alexa-enabled wearable. That's likely why Amazon is releasing it as part of its Day 1 program, unlike the Echo Buds. That makes sense considering the success of products like Apple's AirPods has already proven that there's customer demand for wireless earbuds.

I can imagine the Echo Loop serving as a predecessor for another more sophisticated product down the line, particularly because it's unclear whether consumers are truly interested in a ring that's tethered to your smartphone.

But then again, no one could have predicted that the original Echo from 2014 would have been a hit either.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article