+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

I Just Bought Apple Stock!

Apr 19, 2013, 01:05 IST

Daniel Goodman / Business InsiderEnough is enough.

Advertisement

I think stock-picking is an idiotic strategy for individual investors, and I almost never do it.

The smart investment strategy for individuals is to buy a balanced portfolio of low-cost, tax-efficient index funds and rebalance them every year or so (or whenever the balance gets out of whack). Just about every investor is best off in index funds, and that's where I keep almost all of my portfolio.

(Why is stock-picking an idiotic strategy? Because the stock market is pretty efficient, and individuals are at a massive disadvantage to professional investors. And even most professional investors can't pick stocks well enough to offset the costs of their efforts.)

But, sometimes, I just can't take it anymore, and I have to put my money where my mouth is.

Advertisement

And I just did that with Apple.

I see two possible scenarios for this investment.

Either Apple really is becoming Nokia, in which case the stock will go to $250 and stay there until they break up the company and distribute the cash. (And I'll lose half my bet).

Or...

Wall Street has become way too pessimistic about a company that still makes great products and still has a strong strategic position in fast-growing markets that will do okay over the next couple of years... and the stock will go up.

Advertisement

In the meantime, I'll collect a dividend that is a lot bigger than my index fund is paying me.

Yesterday, Jay Yarow and I wrote a long article spelling out the "bull case for Apple." If you're curious about the logic, you can read more there.

And, if you're an Apple hater, you can cheer wildly as the stock keeps dropping and I lose my shirt. (My cost basis is $391, in case you're curious.)

SEE ALSO: The Bull Case For Apple

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article