I had a $12 coffee at the fanciest Starbucks in America - and it was only okay
So when I was in Seattle this last week, I knew I had to check out the Starbucks Reserve Roastery and Tasting Room - a new, high-end kind of coffee shop that the company bills as the Starbucks of the Future.
(It's also the largest Starbucks in America, for what that's worth.)
I wasn't exactly disappointed. As Starbucks go, it's the fanciest I've ever been in, and definitely ranks as one of the coolest locations in the world.
But one 12-ounce carafe of $12 coffee later, I'm wondering how scalable the idea is - or maybe, I just have bad taste.
Here's why.