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I had a $12 coffee at the fanciest Starbucks in America - and it was only okay

Aug 17, 2016, 05:36 IST

Matt Weinberger/Business Insider

I don't know if this makes me a bad coffee drinker or whatever, but I've always had a major soft spot for Starbucks.

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So when I was in Seattle this last week, I knew I had to check out the Starbucks Reserve Roastery and Tasting Room - a new, high-end kind of coffee shop that the company bills as the Starbucks of the Future.

(It's also the largest Starbucks in America, for what that's worth.)

I wasn't exactly disappointed. As Starbucks go, it's the fanciest I've ever been in, and definitely ranks as one of the coolest locations in the world.

But one 12-ounce carafe of $12 coffee later, I'm wondering how scalable the idea is - or maybe, I just have bad taste.

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Here's why.

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