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I found a better alternative to Chipotle in New York City - and it could be expanding soon

Nov 22, 2015, 19:15 IST

Hollis Johnson

Chipotle is the number one burrito chain in the game.

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But in New York City, it may have some competition.

Dos Toros, founded in 2009 by brothers Leo and Oliver Kremer, is looking to carve out a chunk of the market.

The NYC chain is self-funded - no outside investors or nest eggs, just a business loan and family and friends- and is expected to earn $20 million this year.

And considering its popularity, the brothers are looking to expand elsewhere as soon as possible. "We can open five a year for the next five years, and move to multiple cities," Leo recently told Entrepreneur.

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With nine locations in Brooklyn and Manhattan - one just opened its doors in the Financial District - and plans to saturate Midtown, Dos Toros seems unstoppable.

I decided to head to the nearest one to see why this local chain is exploding, and to find out if it can survive elsewhere in a pretty competitive Mexican fast-casual market.

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