Ben Gilbert/Business Insider
One of four Impossible Foods burgers I made at home.
- Starting this month, Impossible Foods is finally offering its veggie-based version of ground beef in supermarkets.
- Impossible already has burgers at Burger King (the Impossible Whopper) and White Castle, as well as a variety of smaller restaurants. This is the first time people can buy the ingredients directly and make their own Impossible meals.
- On Wednesday, I made Impossible burgers for lunch and dinner - four in total between myself and my partner.
- The experience was familiar, of course, but distinctly different from what I'm used to with ground beef.
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Burgers, as we all know, are delicious - a near-perfect combination of fatty, salty meat with creamy cheese and fresh vegetables, all wrapped in a soft, crusty bun.
In my mind, the ideal burger is something along the lines of what you'd find at Shake Shack or In-N-Out: A smashburger. Not the chain, but the concept - a relatively small, concise burger.
It's that type of burger, or something along those lines, that I set out to make on Wednesday with the newly-available Impossible Burger "meat." The experience was both fascinating and familiar.