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Hyundai Motors is now the Official Partner of BCCI

BI India BureauAug 11, 2016, 20:14 IST

Hyundai Motors is now the Official Partner of BCCI for all matches to be played over the next four years across the three formats. This includes over 70 matches in Test, One day, and T20.

Over and above the big bags of cash, Hyundai will provide cars for transport of officials and VIPs during tournaments.

"Cricket is a religion. Cricket and cars are passion. It was very natural for us to come along with cricket and have this association", Rakesh Srivastava, Sr. Vice President ( Sales & Marketing ) at Hyundai Motor India Ltd said.

Currently, sports advertisement revenue in India currently stands at Rs. 4100 Crores, and is growing at an annual compound rate of 14%. Around Rs. 2500 Crores is solely from sports sponsorship, all thanks to India's 25 crores strong Cricket viewership.