Hyundai, Honda making rigorous pitches to capture Indian market

On one hand where Hyundai is working to launch Multi-Purpose Vehicle (MPV), Honda is also leaving no stone unturned to enter compact Sports Utility Vehicles (SUVs) segment.

BS Seo, managing director and CEO, Hyundai Motor India Ltd, said that the company was working on an MPV, adding that MPV was the only vehicle that was missing in the firm’s line up.

Reportedly, the MPV will compete with the Honda Mobilio, the Renault Lodgy and the Mahindra Xylo.

As per Zigwheels.com, the company is also working on a smaller SUV.

Now, Honda is considering launching a compact SUV and is already studying it.

Hiroyuki Shimizu, director and senior vice president - marketing & sales, said that Honda had no plans for new car launches this year.

"We are in an advanced stage of a study on the compact SUV space and based on the study's outcome will take a call. The compact SUV is a growing market," Honda Cars India AVP Marketing Anita Sharma has said.

Hyundai recently launched SUV Creta, while Honda has launched the improved Jazz.