Hulu
Hulu's "Pen15"
- Hulu is gaining ground among teens in how much video they consume on a daily basis.
- Hulu rose from 5.2% in fall 2018 to 6.9% in spring 2019 in daily video consumption, according to a new Piper Jaffray report. It gained the most of any major service in the last six months.
- Netflix still leads by a wide margin, though, at nearly 37%.
Netflix is the teen streaming champion, but Hulu has been gaining ground in key ways.
In a report from Piper Jaffray released on Monday, Hulu gained the most ground among teenagers in how much video they consume on a daily basis. Hulu rose from 5.2% in fall 2018 to 6.9% in daily video consumption with teens, according to the report.
That was the largest jump of any major service.
Netflix still leads by a wide margin, though. The streaming giant takes up 36.8% of teens' daily video consumption. It's a small drop from 37.6% in fall 2018, but still ahead of the runner-up, YouTube, which is at 31.9% (it fell slightly from 33.1%).
Hulu has also gained on Netflix in US subscribers. It exceeded expectations in 2018 and added 8 million users last year for 48% year-over-year growth. Hulu now has 25 million US subscribers, while Netflix has 60 million.
Cable TV continues to plummet among teens, dropping from 16.4% of daily video consumption in fall 2018 to 14.2% now. It has fallen steadily since 2015, when it was almost 30%.
Amazon remains stagnant, barely gaining ground since 2016 when it made up 3% of teens' daily video consumption. It now makes up 3.4%. Amazon hopes to change that with a focus on big-budget TV. Amazon paid $250 million for the rights to "Lord of the Rings" in 2017 to develop a TV series, and will reportedly spend up to $6 billion this year on original content, according to CNBC.