With this restructuring, China's largest smartphone player hopes that it will make good use of India’s economic growth to become world’s number 1 smartphone maker, bringing down Samsung and Apple.
The Shenzen-headquartered company is also looking forward to apply for single-brand retail licence in India, something that has been recently incentivised by Indian government.
"Operationally, headquarters will directly oversee India's consumer business, the restructuring is being undertaken," a senior Huawei executive told ET.
For faster decision making, the company is looking forward to remove interim layers, because in a highly competitive market like India, where smarthphones don’t enjoy a shelf life of more than three to four months, it needs to be quicker.
The company is aiming to become world’s number 1 in the next four to five years. As of now, it’s the world's third largest smartphone maker, next only to Samsung and Apple.
India, which is the fastest growing smartphone market in the world, has thus attracted Huawei as a market it wants to tap for its goal.
As per sources, Huawei will be pushing its flagship Honor series of smartphones in the Indian market as part of its strategy. For a stronger offline presence, it will also expand to several states and interact more with local distributors, since Indian consumers still prefer buying smartphones from brick-and-mortar stores.
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