Business Insider
The Vive used to cost £689, but that has gone up to £759 due to "recent currency valuation changes and the current value of the GBP."
The HTC blog post says the price change will start on August 1.
This isn't the first piece of tech that became more expensive in the UK. Smartphone manufacturer OnePlus said that it would increase its prices in the UK following the EU referendum.
Here's HTC's full post on the reasons for the price increase:
"A message to our UK customers:
HTC continuously monitors and adjusts pricing to ensure we are providing our customers with the best value possible. Due to recent currency valuation changes and the current value of the GBP we are adjusting the price of the HTC Vive in the UK to £759 + P&P. The adjustment will come into effect on Monday 1st August.
We are committed to providing the best possible VR experience with Vive and would like to thank our UK customers and partners for their continued support.
Thank you, The Vive Team"