HTC plans an ‘India only’ phone

Handcrafted in India—that’s what HTC is looking forward to. The Taiwanese smartphone maker has planned to launch an ‘exclusively built for India’ phone in the third quarter of this fiscal.

"We have a third-quarter plan for our global launch in India to introduce a device which is especially designed for the Indian consumer," Chia-Lin Chang, president of global sales and chief financial officer of HTC told ET.

He added that India will be the test bed for the device that the company will later launch in other markets across the globe. HTC's handset will be priced at Rs 15,000-20,000, a range that has been a growth segment for the company for the past one year, according to Chang.

The Indian market is extremely critical for HTC, he said, adding: "We were the first company to bring an Android smartphone to the country.

The Indian market is something that teaches us about new trends, which is always helpful. If we are able to serve the Indian market well with the right strategy, we will be able to serve the global market well."

(Image: WIkipedia)