AP Images/Mike Harrington
There's a new app dominating the App Store, and millennials are saying it's the next Instagram.
Vero, a free download on Apple's App Store and Google's Play store, promises to be a new kind of social network - one that lets you share content with specific sets of friends, doesn't allow ads, and delivers posts in a chronological feed instead of one controlled by an algorithm.
The Vero app actually made its App Store debut in 2015, but it quickly gained steam and reached No. 1 on the App Store this week, propelled by a user base that skews heavily male and heavily millennial, according to app analytics firm Apptopia. In fact, half of Vero's users are between the ages of 21 and 40.
There is some controversy surrounding Vero, however. The founder and CEO of the app, Ayman Hariri, previously started another company that ran into serious financial trouble and stopped paying its employees. Plus, Vero's app has been slow, unresponsive, or is simply crashing altogether for some users - likely due to the recent influx of users.
Still, Vero remains at the top of the App Store, and droves of online communities are reportedly making the switch from Instagram. So, without further ado, here's your introduction to Vero and how to use the app that's blowing up among millennials right now:
EXCLUSIVE FREE SLIDE DECK:The Next Smartphone by the BI Intelligence Research Team.
Get the Slide Deck Now »