Advertising
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Snapchat is significantly ramping up its ad efforts with a series of announcements on Monday.
Most notably, small businesses now have access to buy and manage campaigns directly through a new Ad Manager tool, which was first teased in May.
Snapchat is also launching a Certified Partners program, which is essentially a group of ad agency partners who will be tasked with helping evangelize and teach advertisers about the app. And starting in July, a tool called Snap Publisher will let advertisers create fullscreen video ads in under two minutes with nothing but a web browser.
All of these announcements come as Snapchat parent Snap Inc. faces intense pressure to grow its ad business as a newly-public company. Investors are also worried about slowing user growth as Facebook ramps up its copying of Snapchat's core features.
Curious about how Snapchat's Ad Manager works? Take a quick tour:
Get the latest Snap stock price here.