The new addition to the app lets you use your camera to identify decor, clothing, and food you see in the real world. By pointing your camera at a pair of shoes, for instance, you'll be able to see similar styles on Pinterest and get ideas for how to wear them.
Lens is still in beta, but I got invited to test it out, probably because I'm an avid Pinterest user (I open the app at least once every day and probably spend more than 30 minutes a day using it).
It's important to note that because Lens is still in beta, the technology isn't perfect yet, but here's how it works so far.