How to use Peach, the new messaging app made by the founder of Vine that's going viral

Peach, created by Vine founder Dom Hofmann, is a messaging platform that looks a bit like Twitter, Slack, and Instagram.

It effectively lets you find your friends and upload gifs, pictures, and status updates in your own feed, and then view your friends' updates too.

One thing that makes Peach stand out is that it allows users to use "magic words" to summon certain commands to appear in their status updates.

For instance, if you type "gif," a Giphy search tool appears. Typing "here" adds your current location. There's a complete rundown of the app's "magic words"here.

The free, iOS only app describes itself as a "fun, simple way to keep up with friends and be yourself," which is pretty vague, but Peach itself is strangely addicting. The internet went crazy for it on Friday - so much so that the app reportedly kept crashing.

Here's how to use Peach: