Hooked
Hooked - an app for reading bite-sized stories in text message form - is rapidly climbing the App Store charts.The app initially launched in 2015, but it started growing quickly last fall. Now, it's risen to the top of Apple's top free apps chart, surpassing apps like Bitmoji, Instagram, and Snapchat.
In fact, according to app analyst Sensor Tower, Hooked's total downloads grew from about 336,400 in October 2016 to 2.22 million in March 2017 - which equates to a 560% jump.
So why is Hooked becoming so popular? Likely because it's incredibly simple to use and its stories keep you on the edge of your seat.
Here's how it works.