How To Post Your Profile On LinkedIn To Get Maximum Benefit

These days, having a LinkedIn profile is as important as having a professionally written resume. While many use the forum to promote themselves, some just come here to socialise and some just encourage a brand. So if you are one of those who want more people to see your page on this large professional forum, here are some tips to get you some traction.

Nishant K Rao, Country Manager, LinkedIn India says “Putting together a comprehensive profile that jump-starts conversation is the key to maintaining one’s personal brand online. Apart from describing one’s professional experiences, adding work samples with rich media content like presentations and pictures helps explain one’s capabilities better.”

Members with completed profiles are 40x more likely to be found and those with a professional snapshot are 11x more likely to be viewed. Display of skills and expertise on one’s profile is another great way to highlight specific abilities that help you stand out from the crowd.

The second step is to build an online network of trusted and credible contacts by identifying and connecting with people one has interacted with in the past.

Next, experiment with the most intuitive method to help express your point of view on an industry trend (status updates, commenting on a connection’s news share, participating in Groups, etc., should help). This is important because your activity on LinkedIn is a reflection of the fact that you are in tune with the professional surroundings – be it career, industry or peers.

Finally, over time, it is about identifying which of our various daily use-cases resonates most with your individual needs. For example, LinkedIn could be your address book in the Cloud and always-on contact management tool. Or for outbound professionals, it could be your meeting prep hub. Or for those wanting to participate in important conversations, it could be your own professional publishing platform. When a member finds most relevant use-cases and leverages LinkedIn, they help him/her to be even more productive at the current job and attract the right opportunities.