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In today's fast-paced, digital world, brands must work harder (and smarter) to connect with their customers given their diverse communication preferences. An effective strategy for the mobile-first world will consider all possible customer touchpoints - and determine the best combination of channels and messages for each individual.
A new report from Appboy, "Connect With Your Multichannel Customers: How To Increase Engagement With A Multichannel Messaging Strategy" examines the importance of the right multichannel marketing strategy in reaching customers effectively, - and includes tips on how to execute one. Read an excerpt here.
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