How these 23 brands are using colors in their logos to influence their customers

Supposedly 80% of the information we receive from a logo comes from the colors contained within it. That's because different colors evoke different feelings and emotions.

Companies will often go to great lengths to make sure their logo perfectly matches their branding strategy. Google famously tested 40 different shades of blue in its logo to see which one performed the best.

Some industries favor particular colors, like tech companies that predominantly use the color blue, or fast-food restaurants which prefer to use red.

Read on to see why these brands are using certain colors in their logos.

The information in this article was sourced from Towergate Insurance's "Colour in Branding" infographic, plus our own research.