How the new iPhone could fix the biggest problem with T-Mobile
T-Mobile customers should get an unexpected surprise if they upgrade to the new iPhone 6S or 6S Plus: better service.
The nation's third largest carrier is in the midst of record growth as it aggressively pursues customers of AT&T and Verizon, enticing them with cheaper plans.
Even though T-Mobile's network is widely considered to be getting better, it's still subpar to AT&T and Verizon's. A colleague of mine was even so fed up with T-Mobile that he recently switched back to AT&T.
So how can T-Mobile make such a promise?
Because the iPhone 6S will support what the carrier has dubbed its "Extended Range LTE," a marketing term for a large part of its network coverage, or spectrum, that has been inaccessible to previous iPhone models.
The promise of better coverage isn't the only method T-Mobile is using to lure in potential iPhone 6S customers. The carrier will also pay up to $650 of other carriers' penalty fees for leaving a contract early. This week it also announced a lifetime coverage satisfaction guarantee for new iPhone 6S customers, which means it will refund up to the first full month of fees for disgruntled customers and unlock the phone to take to another carrier.