How Social Drives Local And Why You Need To Understand It

This post is sponsored by Yext.

Social media takes us back to the kinds of personal interactions we used to have, before large shopping malls and sprawling cities. It makes communication easier and more immediate, and can make us feel closer to family and friends.

Increasingly, we're using social media to communicate with local businesses in the same way, commenting on their customer service and recommending them to people we know.

We want local businesses to interact, because social media is local media. Businesses that understand how social media works can have a competitive advantage. But what is the best social media strategy for a local business given limited budgets, time, and resources?

Location information software company Yext has released its latest issue of the Yext Quarterly — this time reporting on what companies need to know about social media and local search. The information is surprising. Find out why social media drives local business.