scorecard
  1. Home
  2. strategy
  3. How one outdoorsman built a 'grizzly proof' cooler and turned it into a multimillion-dollar business

How one outdoorsman built a 'grizzly proof' cooler and turned it into a multimillion-dollar business

Sponsor Post   

How one outdoorsman built a 'grizzly proof' cooler and turned it into a multimillion-dollar business
Strategy1 min read

Yeti Coolers

Dell

Roy Seiders' company, YETI Coolers, was "born out of frustration and molded by experience."

Some of the best business ideas are spun from a personalized, DIY mentality. After all, if you can't find something you want, why not make it from scratch?

That was the case for Roy Seiders, a self-professed outdoorsman who couldn't find the right cooler for his fishing expeditions. In 2006, Roy and his brother Ryan set out to make a cooler they would want to use. The result? A heavy-duty, nearly indestructible ice chest that comes with a five-year warranty.

Today their company, YETI Coolers, sells more than just "grizzly proof" premium coolers. YETI also offers drinkware, clothing, and other outdoor gear.

In building their coolers, the Seiders rely heavily on Dell technology - specifically the Dell Precision M3800, the world's thinnest and lightest 15-inch mobile workstation. The M3800 has a 4K ultra HD display (that's more than eight million pixels) and allows visual effects editors, graphic designers, and engineers to transform sketches into 3D models that can be shared with other teams.

The M3800 workstation is just one example of how Dell is helping small businesses grow. Watch the video below to learn more about how YETI Coolers uses Dell technology to make high-quality products.

Talk to a small business expert to learn more about why millions of small businesses choose Dell. Visit their website or call 1-877-414-Dell.

This post is sponsored by Dell.

Find out more about Sponsored Content.

READ MORE ARTICLES ON


Advertisement

Advertisement