Pepsi Pepsi reportedly spent $1 million on this 
While some of the most iconic brands in the world cost hundreds of millions of dollars to create, others got away with a check for just $15. Some spent nothing.
A good logo is crucial for a company's
While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million. (Signing Beyonce as a multi-year brand ambassador cost the company $50 million.)
Stock Logos—a site that offers, well, stock logos—has compiled a list that reveals how much Coca-Cola, Nike, BP, and other companies spent creating their logos.
But you'll be surprised which companies spent millions and which spent the cost of a movie ticket on their iconic images.