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With money spinning all around, the
Indian Premiere League is the best business model ever. Even at the bad times (read demonetization), when most businesses are struggling hard to get back to shape, the
IPL isn’t really bothered. For cricket crazy India, IPL is the best way to get high.
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Sony Pictures Networks India (SPN), the official broadcaster of
IPL 2017 has roped in
12 plus sponsors for this season. According to media reports, the broadcaster is eyeing over Rs 1,300 crore of revenue from the series. Last season, SPN had bagged Rs 1,100 crore of revenue.
Vivo has been the title sponsor of the IPL since 2015, after
Pepsico walked out before termination of their partnership. Ever since, the Chinese phonemaker has become synonymous to IPL in India. Also Vivo has replaced
Oppo this year to bag the sponsor tag from this year. The long time sponsor
Vodafone is in this season. Amongst these,
Amazon is also partnering as the third prime sponsor.
Ceat tyres, Vimal Paan Masala, Yamaha Motors, Parle Frooti,
Yes Bank and Polycab are the associate sponsors of IPL 2017.
Check out the slideshow below to find how much money these sponsors are plugging in this season.
