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How KFC turned Christmas into a day that's all about eating fried chicken - in Japan

Kate TaylorDec 23, 2016, 19:42 IST

KFC Japan

While Christmas in the US may conjure up visions of sugarplums and holiday hams, in Japan a certain fast-food staple takes center stage - and it's all thanks to a clever marketing ploy by KFC.

Over the last four decades, KFC has managed to make fried chicken synonymous with Christmas in the country.

An estimated 3.6 million Japanese families eat KFC during the Christmas season, reported the BBC. Millions of people weather long lines to order fried chicken weeks in advance to carry on the tradition.

Here's a look back at how KFC became a Christmas tradition in Japan.