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These days, customers take many factors into consideration when making decisions. This means that for marketers to engage, convert, and retain loyal customers, they need insight into what their customers are thinking, how they're behaving, and how they are motivated to make a purchase. And one of the best ways to understand customers is through the use of data.
Experian Marketing Services' report, "The 2016 Digital Marketer," examines the role of data and technology in marketing - and how it can help marketers better engage fickle consumers. Read an excerpt here.
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