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How being unprepared for a negotiation saved one man nearly $2,000 on a new car

Antonia Farzan   

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Flickr / Emilio Labrador

Who would have thought that being unprepared could get you a better price on a car?

"Do your homework first."

That's what you always hear when you're planning to buy a car.

Shopping at the right time of the year, researching the value of your trade-in, and comparing prices even after you've negotiated an "unbeatable" offer pays off, according to the U.S. News & World Report.

Even just by finding out what the dealer paid for the car, and visiting more than one dealership, you can save an average of $230, Eric Barker writes on Barking Up the Wrong Tree.

But for economist Steven D. Levitt, being unprepared turned out to be an advantage.

In "When to Rob a Bank," his latest book in the popular Freakonomics series with co-author Stephen J. Dubner, Levitt describes asking a dealer to fax him a quote, only to forget it at home and arrive at the dealership without it.

"I fought hard for that price: threatening repeatedly to leave, back and forth and back and forth, and finally I got the dealer within a few hundred dollars of the price I remembered," he writes.

But when he got home, he looked at the fax again and realized that he'd been wrong.

The price that he'd been quoted was actually $2,000 higher than the one that he'd just bargained.

What seemed like a simple mistake ended up getting him a better deal.

He writes, "Leaving that fax at home was worth thousands of dollars."

Obviously, this isn't the recommended approach. But Levitt's story shows that when shopping for a car, aggressive negotiating can pay off, and - after you've done your research - you shouldn't be afraid to ask for the price that you think you deserve.

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