Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

How Amazon CEO Jeff Bezos has inspired people to change the way they think about failure

Eugene KimMay 28, 2016, 19:19 IST

Amazon CEO Jeff BezosAP Photo/Ted S. Warren

Amazon CEO Jeff Bezos is one of the most successful business moguls in the world.

But he wouldn't be there if he didn't embrace "failure" the way he has over the years.

Here's a look at all the different ways Bezos encouraged failure at Amazon - and it will change the way you think about failure too:

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.