How Advertisers Can Stop Wasting Money On Fraud

This post is sponsored by YuMe.

More and more brand advertising dollars are being spent on digital video - which means that unfortunately, dishonest groups are starting to capitalize on the change as an opportunity to commit fraud.

Because those out to commit fraud are highly sophisticated, and because video itself is a multi-dimensional medium, it takes a multi-dimensional approach to prevent high-risk traffic.

Publishers and media aggregators have a shared responsibility to clean up the digital ecosystem. They need to ensure that the advertisers are reaching their actual audience: humans.

To combat fraud, YuMe has a Traffic Quality Lab that constantly gathers intelligence on bots and malicious traffic. Staffed by specialists, the Traffic Quality Lab even offers a representational map on its site that marks the bad traffic they're blocking, in real time, all over the world.

As YuMe explains in its free downloadable white paper, the Traffic Quality Lab uses complex analysis to monitor hundreds of data signals. When invalid traffic is detected, models are built to prevent future instances. And to further protect advertisers, the Traffic Lab reviews every site on its network for reputation and quality. That's necessary, because well-designed websites can blind many ad networks to the fact that they've been created solely to drive bot traffic to view video ads.

There's no finish line to this battle, but in order to squelch invalid traffic, YuMe has announced that it's sharing information with its partners, and even its competitors. That means users will ultimately have a better ad experience - and advertisers will get what they were paying for.

Learn more about the Traffic Quality Lab on the YuMe Website.

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