Shutterstock
You're watching "Game of Thrones" when (spoiler alert) a character dies. So you do what millions of other fans are doing: You go on social media to tweet your shock and outrage.
What if your TV provider, realizing that you loved "Game of Thrones," could tailor its scheduling to bring you more shows just like it? One company found a unique way to do exactly that.
For years, Italy's major satellite television provider, Sky Italia, had relied on cable-box data to determine what people were watching. But when the company moved to digital and on-demand streaming, it discovered an even better way to find out what its customers wanted: by tracking what they did on social media.
Sky Italia teamed up with IBM Data and Analytics, creating program schedules and on-demand content based on TV shows subscribers were actively discussing on social media. Suddenly they knew much more about them than just where they lived - they knew what shows they loved, and by extension, what else they might want to see. By analyzing this social data, Sky Italia was able not just to customize its programming, but also to come up with highly targeted, personalized marketing campaigns.
It's customization for the social age, bringing traditional and new media together. Sky Italia is at the center of just one of the stories from IBM's new "Made With IBM" series, which the company is rolling out in a big way. Using video, text, and images, IBM has created 50 mini-stories illustrating how it's been working with customers, using data, cloud, and mobile technology to transform their business models and realize their full potential.
Watch the video above or go here to learn more about Sky Italia. To watch more "Made With IBM" stories, visit IBM's YouTube page.
Visit the "Made With IBM" website.
Find out more about Sponsor Posts.