Honda's incredible new private jet took 30 years to develop and is designed to look like a woman's shoe
REUTERS/Yuya ShinoHonda, a company most famous for its award-winning line of automobiles, motorcycles, and home improvement equipment, is entering into some very unfamiliar territory - private jets.
After nearly 30 years of development, the HondaJet marks the company's entry into the $23 billion-a-year general aviation industry.
When it enters service, the $4.5 million North Carolina-produced HondaJet will compete in the very light jet segment of the market against already-established models, such as Embraer's Phenom 100 and Cessna's Citation Mustang.
According to the AP's Yuri Kageyama, Honda already has 100 orders for the jet - on sale now in the US and Europe - with deliveries set to begin later this year.
To show off its latest mobility offering, Honda is taking the jet on a world tour that kicked off this week with a ceremony at Tokyo's Haneda Airport.
"To offer personal mobility in the skies was the dream of Soichiro Honda and the dream of us Honda men," Honda president Takanobu Ito told the press in Tokyo. "Today is a symbolic day."
Honda Aircraft CEO Michimasa Fujino revealed a truly fascinating tidbit of information at the ceremony - the nose design of the jet was inspired by a pair of Salvatore Ferragamo high heels he encountered at a duty free shop while on vacation in Hawaii.
According the Wall Street Journal, Fujino told the press that he was inspired by the designer footwear because it represented beauty, comfort, and functionality.
By dispersing much of the engine's noise away from the fuselage, the jet will save passengers from suffering the same ear-shattering din as those unfortunate enough to be seated in the last few rows of other rear-engined aircraft.
According to the company, the over-wing engine design also gives the cabin greater usable space by removing the interior superstructure needed to support the engines.
Have a closer look at Honda's new HondaJet: