Honda's big bet on a small SUV is paying off
Jun 16, 2015, 22:05 IST
Honda's brand-new small SUV is having a huge impact on the US auto market.The HR-V, as its known, is smaller than its cousin, the CR-V. But the micro-ute is likely on track to be just as popular, Bloomberg News' Craig Trudell reports: Honda isn't the only car maker seeing increased demand for crossovers and SUV's. Ford announced in June that it would shorten its factories' summer break in order to meet demand for trucks and SUV's.And any automaker who's currently selling a compact SUV in the market is doing well. The success of the CR-V is proof of that. But now car companies are exploring smaller platforms for these popular vehicles, as consumers shift away from buying small cars.