In order to expand its market share in India, "CB Unicorn 160 despatches will begin in the third week of January, so it would be our first model of 2015. During the course of next year we plan to launch over ten models,"
“Out of over ten product launches planned for the next year, seven would be completely new platforms while others would be upgrades of the existing models,” he added.
Talking about low cost bikes in the country, Muramatsu said, "We are working on two models, a bike and a scooter, but there is no definite time frame set for the project. It is not easy to launch low cost bikes. I have learnt that in the last three years. It is not easy to go for cost reduction when more technology is needed. In the last three years the cost of production has gone up. Even our in-house cost has gone up by 15% over the last year.”
Talking about CB Unicorn 160, Muramatsu said that Honda is looking to strengthen its portfolio in 150-180cc segment. "This segment is the fastest growing segment in the motorcycle segment so it is important for us to be present in this style segment. We already have significant presence in the commuter segment," said HMSI Vice President (Sales & Marketing)
At present, HMSI holds a market share of about 20% in the segment.
Image: Indiatimes