Honda is planning to regain lost grounds by launching new models in India

Honda, the Japanese car maker, is planning on launching new products in the Indian markets. The new products that are to be launched include SUV and bigger sedans. It also plans on including new features in the upcoming models so as to regain the popularity back in the Indian market.

Honda is planning this move so that it can meet the new changes as they have lost the grounds in the Indian markets.

"The market is changing. We are seeing a big shift from A, B categories to upper segment and that's why Maruti and Hyundai are also trying to move to the premium side. So, we are also carefully monitoring this segment movement," Honda Cars India President and CEO Yoichiro Ueno told ET.

He also said that there have been a tremendous growth in the SUV segment and the country can expect to see some new SUV models under the brand.

He also admitted that the gap between the products in different segments has not helped the company.

"There is a lot of demand to upgrade from City to bigger cars and unfortunately, we don't have a bigger car... Especially the dealers are requesting. They don't want to lose these City customers to other brands," he said.

He also said that Honda needs to see the change in the demands of the customers and it is important for Honda to catch up. he also confirmed that the company is planning to develop models specifically for Indian market.

"At the moment, our strategy is to bring global models rather than exclusively develop for any specific market," he told ET.

The shift of demand from petrol to diesel has also made the company loose the popularity it once had. "Unfortunately, from end of last year to this year, there was mismatching of the inventory. Our inventory was not matching the market demand. However, by July this year, "dealer supplies normalised and so the situation is now coming back to normal," he said.