Honda is digging its heels into Silicon Valley
The automaker celebrated the opening of its beefed-up research and development facility in Mountain View, CA Thurday, where it will explore the kinds of technologies that are changing the way we drive and interact with our vehicles.
There is no denying how important Silicon Valley has become to the automotive industry.
"All our competitors are touting their operations here, and that is a good thing," said Honda R&D president Frank Paluch.
You can thank Tesla Motors, Google, and Apple - all headquartered in the tech capital of the world - for that.
As Tesla develops electric car technology, Google advances toward self-driving cars, and Apple works on an as-yet unannounced car project, Honda is among several legacy automakers booting up in Silicon Valley. Nissan, Ford, Mercedes, Volkswagen, BMW, General Motors and Toyota also have facilities here.
Honda's new R&D hub will be host to Honda's Xcelerator initiative, which will provide "resources to breakthrough technology innovators," Honda says. It's part of the company's effort to "rapidly develop prototypes with the potential to transform the automotive experience."
It's appropriate that the Accord would be the first model to get the dual interface upgrade, as it has been one of the most popular family sedans for at least the past two decades.
For Honda, this is just the beginning. Company officials say they're focused on helping Silicon Valley innovators develop future technology under its Xcelerator umbrella. The program offers funding and "Honda mentors" for proof-of-concept prototyping, and for some, an opportunity to pitch new ideas to Honda's global businesses.