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UNBOXING: The Davos Swag Bag

The Davos conference is the most prestigious and important conference in the world. So one might expect that the Davos swag bag would be similarly superlative.

UNBOXING: The Davos Swag Bag

Upon opening the Davos swag bag, however, one quickly encounters lots of paper. That doesn't look promising. Maybe some goodies are hiding at the bottom. Let's dump it and see.

Upon opening the Davos swag bag, however, one quickly encounters lots of paper. That doesn

Hmmm....

Hmmm....

A big fat book of "Constituents."

A big fat book of "Constituents."

A big fat book of "Members."

A big fat book of "Members."

By the way, when I say "big" and "fat," I mean it. Also by the way... I've been coming to Davos for three years now. I still don't know the difference between "Members" and "Constituents."

By the way, when I say "big" and "fat," I mean it. Also by the way... I

Next, the "Programme." It's a much larger and heavier version than the electronic program that is an app on my phone and is available on Davos check-in terminals that are everywhere you look.

Next, the "Programme." It

A brochure of "initiatives," with an attached thumb-drive.

A brochure of "initiatives," with an attached thumb-drive.

What are "initiatives"? They appear to be other events held by the World Economic Forum.

What are "initiatives"? They appear to be other events held by the World Economic Forum.

A booklet on Social Entrepreneurs.

A booklet on Social Entrepreneurs.

A booklet on the "Arts" in Davos. (There does appear to be plenty of art in Davos. It is mostly used as wall decorations for parties.)

A booklet on the "Arts" in Davos. (There does appear to be plenty of art in Davos. It is mostly used as wall decorations for parties.)

My Notebook.

My Notebook.

A complimentary DHL pouch--for mailing something for free somewhere.

A complimentary DHL pouch--for mailing something for free somewhere.

An invitation to the "Welcome Evening" ceremony, which took place last night. I didn't open my swag bag in time to realize I had received an invitation. But I went anyway!

An invitation to the "Welcome Evening" ceremony, which took place last night. I didn

An invitation to a "Soiree."

An invitation to a "Soiree."

A handy map, which I have actually used.

A handy map, which I have actually used.

That's it. That's the swag bag for the most important and prestigious conference in the world. It's a serious and well-meaning swag bag, clearly--no crass commercialism here. It's a PRAGMATIC swag bag. But, man, is it a boring swag bag. As a token of my apologies on behalf of the World Economic Forum for it being so boring, I bring you this exclusive picture of... Charlize Theron.

That

Now you need to know what it's really like in Munich's most famous hotel...

Now you need to know what it

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