How Swiss Watchmaker Patek Philippe Handcrafts Its Famous $500,000 Watches
How Swiss Watchmaker Patek Philippe Handcrafts Its Famous $500,000 Watches
Patek Philippe is a famous Swiss luxury watch manufacturer founded in 1851. It's widely considered to be the most prestigious watch brand in the world.
Its split-second chronograph watches are immensely popular, with each one costing $500,000. Patek Philippe only makes 50,000 of its watches every year (that's 14 times less than competitor Rolex).
Some of the parts are so small that they're nearly impossible to see with the naked human eye. They all must fit at precise angles in order to keep perfect time.
But hand assembly remains extremely important to the company since it mixes the traditional with the innovative and maintains the brand's unique heritage.