H&M's Planning To Expand All Over The US: 'This Is Just The Beginning'

francesca

H&M has a major presence in the U.S. market, but now that the brand is firmly embedded in the minds of Americans, it's about to crank things up, Sharon Edelson at Women's Wear Daily reported.

“We’ve established a strong brand,” said Daniel Kulle, U.S. president of H&M, told Women's Wear Daily. “Now we can see that we can grow and expand in many markets in the U.S. There’s huge potential at the moment.”

Right now, the Swedish fast fashion retailer has 269 stores in the U.S., but Kulle didn't tell WWD a target number for future growth. It opened 40 new stores last year and expects an even bigger number in 2013.

“This is just the beginning,” Kulle told WWD.

That's not all. Kulle said that H&M's sister brands, like & Other Stories and Cos, have big potential in the U.S. as well. Cos, in particular, is "for sure" coming to America.

H&M will be launching an e-commerce site this summer too. The initiative has been pushed back three times, but it looks like it's finally going to happen.