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H&M's trendy womenswear brand & Other Stories.
- H&M Group is one of the largest fashion retailers in the world.
- While the namesake brand is well-known globally, its sister brands are not.
- Despite this, management see these as important tools for growth in the future.
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H&M Group is one of the largest fashion retailers in the world, and while its namesake brand is globally recognized - H&M has over 4,400 stores in 72 countries around the world - its sister brands are not.
These brands, of which there are now seven, are an important piece of the H&M puzzle, however. And increasingly, management has been looking to these brands as a way to drive growth and keep its offering fresh.
While H&M does not split out individual sales numbers for each of its brands, management has alluded to their growth potential in recent earnings calls.
"We have a great portfolio in those brands, and these brands are only at the beginning of their journey," group CEO Karl-Johan Persson said in an earnings call in January.
He continued: "We will develop them farther and see great growth potential."
Find out more about these brands below: