In a new book, "Uncommon Service," Anne Morriss and Harvard Business School Professor Frances Frei make the counterintuitive, but compelling argument that true success for service businesses requires that you give up on being perfect; that you make some tradeoffs.
In an interview with HBS Working Knowledge, Morriss said that they consider "the failure to make necessary tradeoffs is the number one obstacle to excellence in service organizations."
That failure is a result of a desire to do everything extremely well. That's a strategic and competitive error. Doing everything well actually holds you back in your most important areas.
Professor Frei uses Southwest as an example:
"My favorite example is organizations that use color-coded monthly
Managers have to have the courage to admit and commit to the idea of doing some things badly without remorse.
Sometimes, the employees we regard as heroes, the ones who come in early, stay late, and solve every problem can actually create issues. When an employee heroically steps in and keeps a client from leaving or prevents a catastrophe, the outcome may be positive in the short run, but it means long-term issues are avoided. The simple fact that heroic measures are required means customers aren't being treated right.
Fixing big problems often means making hard, but needed tradeoffs instead of glossing over them.
So instead of the usual question of what you should be doing well, ask what you should not be doing perfectly.
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