These high-value items were picked up the most during the festive e-commerce mega sale

The online festive sale has been the biggest one the country has seen yet.

The Great Indian Festival from Amazon, the Big Billion Days from Flipkart and Unbox Diwali Sale from Snapdeal all started on October 1 with Amazon and gained traction like never before. With initiatives like Product Exchange, No Cost EMIs, and pre-approved loans, E-commerce companies saw a lot of sales in the high-value product segment.

While the GMVs soared, we decided to divulge into knowing which high-value items the consumer is buying and the results are out.

Slideshow Images credit- DataWeave