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Here’s why young entrepreneurs lose sight of the finances and end up failing

Mar 31, 2017, 13:02 IST
Money issues are understandable and an exceptionally valid indicate to consider before starting a new business, yet it should not prevent you from being the entrepreneur that you always wanted to be. Certainly, entrepreneurship is troublesome, however it is not unimaginable, particularly with the country being ripe with demand and being given little supply.
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Whether you are bootstrapping or have recently closed a robust seed round, your finances will remain at risk amid the early stages of your venture. If you fail to manage the key risks here, there will be gaps, which may posture genuine danger in the future.

Before starting

Before starting the venture, young entrepreneurs (even the accomplished ones)- - they neglect the market research part, scoping the competition, testing their minimum viable idea and ensuring there's enough enthusiasm for the product.

Ask yourself

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Is your target market large enough or would you say you are attempting to pursue a micro-niche? Shouldn't something be said about the competition – is the market oversaturated or under-developed. It is safe to say that you are pursuing a long lasting trend or a bypassing craze? Invest heavily in researching your target market prior to resolving to launch.

Once your company begins getting traction you may find yourself lost in the myriad of details that need your prompt attention. As a result, you lose sight of the overall company trajectory. Try not to get buried in the routine, which can be outsourced, and ensure you steer your company forward, rather than going in circles.

Always Remember

The two greatest types of capital in business are your mental capital (your product and service expertise) and relationship capital (your end-users, stage, clients, association, friends and family).

Seek the right balance, evaluate precisely all the included risks and keep your focus sharp on this that matter if that you'd jump at the chance to remain on top of your finances and stay with your thriving!
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